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Mercedes started her career as a journalist and producer for the New York Post, El Diario and WNBC-TV. With more than 10 years in Communications, she’s handled consumer and government public relations and influencer marketing on lifestyle, education, travel, and food and beverage accounts. Her experience includes in-house and agency PR, and independent consulting. Previous clients: Aruba Tourism Authority, Baruch College, Bronx Borough President’s Office, CETYS University, Michaels Stores, McDonalds, Pearson, Tajin, and Virgin Voyages. Note: Consulting services run separately from editorial and television work.

Public Relations Efforts

  • Media audits and media Lists
  • Advisories and press releases
  • Influencer marketing
  • Pitching and booking (consumer, business, Hispanic)

Content Creation

Previous clients include: Nivea (advertorial), CoverGirl (advertorials and microsite), Olay (advertorials), Panasonic Beauty (branded syndicated article).

  • Copywriting
  • Content ideation
  • Branded blog posts
  • Sponsored articles and social media posts
  • Messaging and scripts for talent