Beauty News: L’oreal Paris Launches Colorsonic, a first-of-its kind Hair Color Device


Did you hear the news? L’Oreal Paris just launched a brand new hair color device that’s been 10 years in the making. I had a chance to preview the new product in person yesterday. But find their full news release below with all the info!

Today, L’Oréal Paris, the trailblazer in permanent hair color innovation, proudly unveils its latest breakthrough: Colorsonic. Developed and incubated for ten years by L’Oréal Paris, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths, and textures, it makes hair coloring easier by automatically mixing dye and developer in a perfect ratio to deliver long-lasting color results with the press of a button. Colorsonic is available online at beginning today and exclusively at select Target stores and beginning in July.


LOreal Paris Colorsonic
L’Oréal Paris Colorsonic

Just like brushing your hair, Colorsonic parts and saturates every hair strand and distributes color evenly, even in hard-to-reach areas like the back of your head. The bristles move 300 times per minute and adjust their speed to perfectly deposit the right amount of formula for all hair types. In just five minutes, users can achieve root-to-tip coloration. Colorsonic delivers beautiful, high-shine color results and provides long lasting, 100% gray coverage, with up to 2x less breakage thanks to the L’Oréal Paris after color conditioner (compared to uncolored hair).

Alongside the device comes L’Oréal Paris’ first multi-usage hair color cartridge, which offers up to three applications per cartridge (one full hair coloring or up to three root touchups). For the first time, what you don’t use you can save for later. Colorsonic’s palette of 20 expertly crafted shades brings a modern and salon-inspired taste of color powered by a system of high-performance formulas free of ammonia, silicones, parabens, SLS, SLES, and phthalates.

“What has remained consistent since L’Oréal invented permanent hair color more than 100 years ago is our dedication to high-performance, research-backed innovation for superior performance,” said Ali Goldstein, President of L’Oréal Paris USA. “Colorsonic is a true gamechanger for the category, bringing cutting-edge technology to hair color, and is a testament to L’Oréal Paris’ unwavering commitment to delivering the highest quality results in the comfort of your own home.”

Sustainability is also at the forefront of Colorsonic’s design. The cartridge uses less plastic per application than traditional box hair color. Colorsonic eliminates the need for separate single-use plastic dye and developer bottles and replaces single-use gloves with high-performant reusable gloves, which are included in the device box.

The site is uniquely designed to serve as an engaging and educational resource for consumers. It will feature a shade quiz to help people find their perfect shade, along with step-by-step video tutorials, articles, and colorists on call who can help with any coloring questions.

L’Oréal Paris partnered with crowdfunding platform Kickstarter last month to engage with early tech adopters and give them early access to Colorsonic. The device was quickly backed within the two week campaign.

Colorsonic is available for a suggested retail price of $124.99 for the device and $29.99 for the color cartridges.

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