Mercedes Sanchez is a sought-after lifestyle expert and communications professional based in New York City. She's the founder of BeChicMag.com, a digital magazine covering fashion, beauty and travel which has led to her on-air career offering style tips and shopping recommendations on local and national television. Her readers (and viewers) have been loyal for 10 years because Mercedes is relatable and credible. She isn't afraid to speak about her personal skin care issues such as having suffered from adult acne and being unemployed— thus sharing how to dress and look well without breaking the bank and mixing high and low trends. Mercedes is also recognized as a digital influencer by major brands and has collaborated on campaigns with Macy's, Kmart, Neutrogena, CoverGirl, Pantene, Lancome, Caress, JCPenney, TJMaxx and Target among others.
In addition to sharing lifestyle and fashion tips on television, Mercedes is a regular contributor to El Diario/La Prensa and the NY Daily News.
She’s covered more than 10 seasons at New York Fashion Week and has been invited to Brazil multiple times to cover fashion week.
Before launching her blog, Mercedes worked for the New York Post’s Tempo, a weekly and monthly section dedicated to Latina fashion, celebrity news, and shopping. Shortly after, she joined WNBC-TV as a segment producer. She currently freelances as an account executive for a public relations agency.
Mercedes Sanchez is of Dominican descent and lives in her hometown of New York City. She has a background in print, broadcast journalism and public relations.