lifestyle expert Mercedes Sanchez is a sought-after lifestyle expert and communications professional based in New York City. She’s the founder of BeChicMag.com, a digital magazine covering fashion, beauty and travel which led to her on-air career offering style tips and shopping recommendations on local and national television. You can find her on the TODAY show, Wendy Williams, Fox Good Day New York and Philadelphia, Univision and Telemundo.

Her readers (and viewers) have been loyal for more than 10 years because Mercedes is relatable and credible. She isn’t afraid to speak about her personal skincare issues such as having suffered from adult acne and being unemployed after the 2008 recession— thus sharing how to dress and look well without breaking the bank and mixing high and low trends.

She’s covered more than 10 seasons of New York Fashion Week as well as Brazil Fashion in Brasilia, Minas Gerais and Fortaleza as a freelance journalist.

Before launching her blog and kickstarting her TV career, Mercedes was a features writer for the New York Post and segment producer for NBC New York and LATV.

She resides in her Manhattan hometown with her husband and maltese-chihuahua.

Watch her recent TV appearances: